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Will Arby’s Roast ‘Beef’ After His Logo’d Performance in PGA Championship?


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Pro golfer Andrew "Beef" Johnson

Compliments of Arby's

Negotiations between Arby’s and pro golfer Andrew “Beef” Johnson on changing his nickname to “Meats” came to a screeching halt when Johnson finally told the fast-feeder in no uncertain terms it would not be able to claim “We have the Meats” with his sponsorship, but they could say, “We have the Beef.” (Not to be confused with “Where’s the beef?” which is Wendy’s hole in one.)

As part of a sponsorship deal between the two entities, Johnson, a 27-year-old, beard-sporting Englishman, will don the Arby’s logo on his golf shirt and on the back of his baseball-style golf hat as he sets out to compete in this coming weekend’s PGA Championship tourney at Baltusrol Golf Club in Springfield, New Jersey.

Johnson told Golfweek he got the nickname "Beef" as a child, when a friend told him his head looked like a big piece of meat. He went by “Beefhead,”a nickname he surprisingly relished, which was eventually shortened to “Beef.” And while he did agree to a publicity shift at an Arby’s location in NYC, he claims his usual diet consists of chocolate and beer.

Johnson’s burly beard and comic personality are a perfect fit for Arby’s quirky ad campaigns, but he’s also a noteworthy golfer on the European Tour. He won the Spanish Open in April and has crossed the pond to play in the U.S.’s bigger sandbox or sandtrap, as golfers tend to think of large bodies of sand.

Attracting Arby’s sponsorship isn’t the first time Johnson’s been lucky. On the first day of the European PGA in Wentworth in 2015, he got a hole in one and received a BMW M4. Let’s hope wearing Arby’s above his heart gives him the courage to sink the long putt and garner the publicity only a Meathead with a driver can deliver for Arby's. 

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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