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Wayback Burgers on a Growth Tear


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I’m continually amazed by the number of better-burger players out there, but the herd has stayed strong as the competition has intensified. And, for whatever it’s worth, Wayback Burgers is still expanding like crazy, recently hitting 120 domestic locations and many new international openings in the hopper.  

Wayback President John Eucalitto credits the corporate staff and franchisees for introducing and embracing game changing ideas that have positioned the brand for consistent and sustainable growth.

“Few industries are as competitive as the burger business, so it’s difficult to earn, and even harder to maintain, a great reputation and true staying power,” said Eucalitto. “The brands that endure serve great tasting food and commit to constant innovation, like we have at Wayback Burgers. Since January, we have already rolled out a brand new in-store design, introduced a revolutionary mobile food cart, and sold dozens of new franchise agreements ...”

Wayback Burgers has opened 10 new locations in 2017 (with another 20 under construction in the U.S.), raising the system total to 120 locations in 28 states. Since January 1, Wayback Burgers has opened locations from coast-to-coast in Buford, Georgia, Dallas, Texas, West Chester, Ohio, Middletown, Connecticut, Woodland, Washington, Folsom, California, Phoenixville, Pennsylvania, Winston-Salem, North Carolina, Oakbrook Terrace, Illinois, and Covington, Georgia.

“Prospective franchisees are drawn to our stable leadership group, which has been in place since 2008,” added Eucalitto. “We have strong experience in franchising and understand the needs of the franchisees. They also love the manageable all-in investment, multi-unit franchising options, and our world-class training and support, whether they have a restaurant background or not. But the biggest selling point to prospective franchisees is the food. Once they taste it, they’re sold.”

Internationally, Wayback Burgers has restaurants already open in Argentina, Brunei, and Saudi Arabia, Wayback Burgers will be opening locations in Kuala Lumpur, Sudan, Casa Blanca, and Kuwait by end of year.  

Executive Vice President Bill Chemero suggested the brand would have further international announcements in the future.

“We have already awarded Wayback Burgers franchise agreements in more than 35 countries and are actively searching for master franchisees in the UK, Germany, South Africa and the Netherlands,” said Chemero. “In each country, we develop relationships with experienced food executives interested in becoming master franchisees and area developers responsible for introducing and growing the Wayback Burgers brand. These master franchisees and area developers open and run a successful Wayback Burgers restaurant before selling the concept to other independent owners. This system works beautifully because American brands sell incredibly well in other countries when a respected and proven native businessman is leading the charge.”

 

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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