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World of Beer’s Pandora-style Beer 'Discovery Engine'


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Restaurants and retailers have clearly read the memo that younger consumers want an experience when they spend their precious fun money. The latest innovation is a great one for a summer Friday—World of Beer’s ALEgorithm that it bills as a Pandora-style “beer discovery engine” that provides beer recommendations based on personal taste and member engagement. It allows members to rate beers, which then provides recommendations for further beer-soaked exploration.

The announcement of the cool new tech is part of World of Beer’s new partnership with Paytronix, a consumer rewards program provider, to revamp its loyalty program and overall mobile app experience. Paytronix is the brand behind several recent rewards program successes at companies like Pinkberry, Taco Mac and Tavern in the Square.

After conducting consumer research, World of Beer concluded its old loyalty program did not appeal to the unique preferences of a diverse clientele. In the past, WOB loyalty members were recognized based only on unique beers tried, limiting participants from reaching reward milestones. Instead, the new program will provide rewards for every dollar spent on any beer, spirit, wine or food item, and utilize the mobile app data to better customize individual rewards.

“World of Beer is always looking for new ways to connect with the beer-drinking community. One of the most unique features of WOB Rewards is the ALEgorithm,” says Hannah Davis, senior director of brand marketing. “The ALEgorithm seamlessly provides customized recommendations based on each user’s preferences. The new WOB Rewards program, including the ALEgorithm, will thrive with community engagement. For each beer drinker who downloads the app and rates beers, the ALEgorithm will get smarter and recommendations will become more precise. Each user will help enhance the ALEgorithm for all members.”

WOB rewards patrons while they eat, drink and explore new menu items. Program incentives include a 75 token bonus for new member signup, $10 off for an existing member re-registration and $5 off after completing the ALEgorithm survey. The program also offers periodic “challenges” to eligible members including token boosts, beer trips and beer-related swag.

The WOB loyalty program is completely free and accepted at all domestic locations. Register via the mobile app or online HERE or in person at your local World of Beer.

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Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
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Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
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