Wyndham Acquires Mid-level AmericInn Brand
As the good times keep rolling in the hotel world, major hospitality brands are continuing to expand their portfolios as healthy business and personal travel continue to fuel record revenue gains and occupancy rates. The latest is Wyndham Hotel Group’s acquisition of Minnesota-based AmericInn hotel and its management company, Three Rivers Hospitality, for $170 million.
As part of its release on the purchase, Wyndham said the move will allow the hotel giant to maintain its position as a leader in the midscale segment. AmericInn’s portfolio consists of 200 primarily franchised hotels with approximately 11,600 rooms in 21 states, predominantly in the Midwestern U.S., Ohio Valley, and Mountain states including Minnesota, Wisconsin, Iowa, Michigan, and North Dakota. The brand’s U.S. pipeline consists of 23 hotels. Committed to its asset-light strategy, Wyndham Hotel Group will explore options to divest the owned portfolio, which consists of 10 hotels.
The deal, subject to regulatory and government approval and the satisfaction of other customary closing conditions, will bolster Wyndham Hotel Group’s existing collection of more than 1,500 midscale hotels while also significantly increasing its footprint in the Midwest. Upon closing, Wyndham’s family of brands will expand to 20 iconic names.
“AmericInn’s unwavering dedication to first-rate quality and service, proven by its consistently high ratings and guest satisfaction scores, grows our North American system in the heartland where we see great opportunity for continued growth,” said Geoff Ballotti, Wyndham Hotel Group’s president and chief executive officer. “AmericInn’s guest-centric culture aligns perfectly with our values, making it a fantastic tuck-in brand for us. And with the global middle class expected to more than double in the next 10 years, we know investing in the midscale segment allows us to offer great experiences and value at price points that travelers need and where they want to be.”
AmericInn is the latest addition to Wyndham Hotel Group’s growing portfolio of brands following last month’s launch of The Trademark Hotel Collection, a new concept for upper-midscale-and-above independent hotels. Late last year, the company acquired Fen Hotels and its Dazzler Hotels and Esplendor Boutique lifestyle brands, significantly expanding its presence and management business in Latin America.