More Growth as Code Ninjas Inks 33-unit Deal
David Graham, CEO and founder of Code Ninjas.
A screen of text, brackets and semicolons wasn’t going to hold the attention of kids, even those interested in coding, so David Graham took a different approach in creating his startup franchise, Code Ninjas.
It began with asking the question, what if you could play games to teach you to code, explained Graham in this Franchise Times story on educational franchises. “But even that got boring,” he said. “So what we’ve done is give them the path forward to write out their own imagination into a game. They build their own games and stay on the track we give them.”
It’s a format that’s proved popular since Graham launched Code Ninjas in 2016, with 25 locations now open and the recent signing of a 33-unit franchise agreement on the books. The Houston, Texas-based company said it has more than 225 units in development.
The 33-unit deal is with Jazmin West and her husband, who’ll open locations in regions across the country including Southern California (San Diego, Los Angeles and Orange County), Salt Lake City, Ohio, Atlanta, Huntsville, and Indianapolis. The units in San Diego, Salt Lake City and Atlanta are expected to open this year. West, who has a master's degree in technology and education and three children of her own, said in the announcement of the deal that she understands the importance of preparing kids for a technology-driven world.
Graham, meanwhile, noted “a massive, unmet demand across the country” for computer programming and coding education. The goal of Code Ninjas, he said, isn’t to create professional 14-year-old coders, but give them problem-solving skills for those future jobs.
“If we can give them the underlying foundation of foundational concepts, no matter what they go into, medicine, law or programming, they’ll be better off,” he said.
In addition to the Wests' development, Code Ninjas recently signed agreements to bring new centers to markets including Virginia Beach, Orlando, Washington, D.C., Chicago, and Seattle.