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Lapels Dry Cleaning Pivots to Disasters


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It’s a sad part of modern life: natural disasters are both more frequent and, for brands that help clean up the mess, a major business opportunity. Along these lines, environmentally friendly Lapels Dry Cleaning is expanding its restoration clothing services department to serve disaster restoration specialists, insurance companies and first responders.

“Many of the larger restoration companies have expanded their services with garments to include ozone room treatment and storage of household garments and are now in need of outsourcing the dry cleaning or wet cleaning and pressing of these garments,” said Kevin Dubois, CEO of Lapels Dry Cleaning. “Insurance companies and disaster restoration specialists have found this to be a valuable service because instead of paying replacement costs for an entire wardrobe, clothes can be restored for a reasonably small fee.”

In its release on the news, the company added that priceless and irreplaceable items are often damaged in disasters like fires, floods, tornados and hurricanes. While most clothing is clearly replaceable, it’s not the same for heirloom and/or sentimental items that are often damaged.

While Lapels is a nationally operating franchised dry cleaning, the brand is not listed in the Franchise Times Top 200+. Most of its individual locations are so-called satellite stores that are serviced by the company’s franchised plant facilities. Its primary focus is dry cleaning, shirt laundry, shoe repair, gown preservations and garment alterations and repairs.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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