Edit ModuleShow Tags
Edit ModuleShow Tags

Former McDonald's exec's LYFE change gets help from Oprah


Published:

 

If Oprah can do the same thing for a restaurant franchise that she can do for authors, expect LYFE Kitchen to sell millions of franchises in the next month or so.

OK, maybe books and restaurants are different animals, but the players behind the new healthy-eating concept—most notably Mike Roberts, a former global president and chief operating officer for McDonald’s—received a golden shout-out in Oprah’s April O magazine.

And what a mention it is: LYFE is listed as one of “Five Things We Can’t Stop Smiling About This Month.” The short write upsaid:  “Former McDonald’s executive Mike Roberts has traded burgers and fries for Brussels sprouts and kabocha squash with LYFE Kitchen, his new, healthy fast food joint.”

Also on the management team is Mike Donahue, who led McDonald’s first team dedicated to social responsibility.

Franchisees need to have 15 years of business experience, plus a net worth of $3 million, according to its website. In addition to the restaurant, complete with a vegan and gluten-free menu, the company has a frozen entrée line for grocery stores.

The tagline is also interesting: “Love your food every day.” That’s not a recommendation he would dare make in his previous job. 

Edit Module
Edit ModuleShow Tags

Add your comment:
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags


Covers everything from good news to bad judgment

About This Blog

The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 
Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

Archives

Categories

Feed

Atom Feed Subscribe to the Franchise Times News Feed »

Recent Posts