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WFF Women visit White House


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About 30 foodservice executives attended a briefing at the White House organized by the Women’s Foodservice Forum, based in Dallas, during the last week of February, to form a strategic alliance between women leaders in foodservice and staff handling White House initiatives in this area.

Among the franchised brands represented were McDonald’s, Yum Brands and KFC. Other members of the delegation were from the supplier side, such as Coca-Cola, PepsiCo and Sodexo. Lending their brand’s muscle were leaders from Starbucks and Walt Disney Parks & Resorts.

The WFF group was briefed on policy issues from key White House Staff including Valerie Jarrett, senior advisor to President Obama and chair, White House Council on Women and Girls; Tina Tchen, chief of staff to the First Lady and executive director of the Council on Women and Girls; Sam Kass, assistant White House Chef and senior policy advisor for Healthy Food Initiatives; Jason Furman, principal deputy director of the National Economic Council; and Felicia Escobar, senior policy director for immigration.

“This day at the White House was an excellent opportunity for the leaders in foodservice to expand their perspectives on issues impacting our industry,” said Fritzi Woods, WFF president and CEO.

As a 20-year-old leadership development organization, the WFF’s mission is to advance women leaders in the foodservice industry.

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Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
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