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Franchise Finance Panel Tells How to Attract Capital



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Leverage. Leverage. Leverage. Three panelists said that word at once when asked to name the biggest deal-killer when they consider making loans. The panel kicked off the day’s events at the Franchise Finance & Growth Conference in Las Vegas, March 26 and 27, co-sponsored by Franchise Times and Boefly.

“It’s high leverage that’s the issue,” explained Armando Pedroza with RBS Citizens Restaurant Finance, one of the panelists.  “But you have to drill down further to find why is it high leverage.”

The analysis starts with the brand for Dan Holland of Cadence Bank, also a panelist. “You’ve got to understand the brand. Where’s the growth coming from?” is a question he asks.

Panelist Mike Record of Wells Fargo starts with the brand as well, then digs into behavior. “How does the franchisor behave when things go bad in the sandbox? How focused is the franchisor on store level profitability?”

Presentations from 14 franchisors round out the day at the conference, designed to bring lenders and investors together with franchisors who seek capital for their systems. They included Popeyes, Burger 21 and Dairy Queen in the morning, and will continue with Papa Murphy’s, Massage Envy and Corner Bakery Café, among others, in the afternoon. 

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 
Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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