A Fictional Drinking Game From FT's Conference
See our extensive coverage in the May issue of Franchise Times.We deployed our entire five-person editorial staff to cover the Franchise Times Finance & Growth Conference in March, and over three days, 33 franchisor presentations and two panel discussions on finance, we got a little punchy. What if we created a drinking game, and took a sip every time a presenter uttered a time-worn phrase?
We didn’t do it, but if we had the results might have looked like this, with phrases uttered ranked from somewhat common to ubiquitous, along with the possible result on our sobriety.
Happy: “We had to re-tool during the recession” or a version thereof was a typical refrain. Problem is, the audience was looking for those who had already quickly done so and now were growing again.
Tipsy: “We are intent on living our values,” which probably sounds good on paper but usually just sounds gooey when uttered aloud.
Needing a Designated Driver: “We employ a rigorous process to select only the most qualified franchisees” was a common refrain; never mind that most systems have a bell curve of distribution from poor to good to great, so somebody’s slipping through those rigorous cracks.
Drunk: “Our food is the most fabulous in the history of the universe,” with extra sips for franchisors boasting about “hand-cut,” “hand-shredded,” “hand-sliced” or “artisan-prepared.”
Bombed: “At the end of the day” was a go-to phrase for most.
All joking aside, we were impressed with the smart franchise executives who told their stories, and at the end of the day we had a good time covering them all. See our extensive coverage in the May issue of Franchise Times.