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Marco’s Pizza Sets Sight on 200 More Stores Over 2 Years


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The history of Marco’s Pizza dates back to 1978, when founder Pat Giammarco launched the first location in Toledo, Ohio. But, said President Bryon Stephens, the brand really got its growth started in the mid-2000s, when Jack Butorac joined the company and he and Stephens adjusted the business plan to put franchising at the forefront.

Speaking Monday, March 13, during the first day of the Franchise Times Finance and Growth Conference in Las Vegas, Stephens noted Marco’s has more than doubled its store count since 2012, to 815 locations in dozens of states. That goes along with a similar doubling of total systemwide sales since 2012, to $499 million in 2016.

“And we’re looking to open 200 stores over the next two years,” said Stephens, all despite “facing some pretty strong headwinds wanting to grow in the pizza category.”

Presenting in front of franchise lenders and investors, Stephens said Marco’s Pizza would need about $50 million in funding to open those 200 locations. A “technology migration project” is also in the works to convert the company’s three legacy point-of-sale systems to one system at a cost of about $15,000 per store.

The Finance and Growth Conference continues at the Encore in Las Vegas through March 15, as more than 50 successful franchises make presentations about their expansion initiatives.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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