Marco’s Pizza Sets Sight on 200 More Stores Over 2 Years
The history of Marco’s Pizza dates back to 1978, when founder Pat Giammarco launched the first location in Toledo, Ohio. But, said President Bryon Stephens, the brand really got its growth started in the mid-2000s, when Jack Butorac joined the company and he and Stephens adjusted the business plan to put franchising at the forefront.
Speaking Monday, March 13, during the first day of the Franchise Times Finance and Growth Conference in Las Vegas, Stephens noted Marco’s has more than doubled its store count since 2012, to 815 locations in dozens of states. That goes along with a similar doubling of total systemwide sales since 2012, to $499 million in 2016.
“And we’re looking to open 200 stores over the next two years,” said Stephens, all despite “facing some pretty strong headwinds wanting to grow in the pizza category.”
Presenting in front of franchise lenders and investors, Stephens said Marco’s Pizza would need about $50 million in funding to open those 200 locations. A “technology migration project” is also in the works to convert the company’s three legacy point-of-sale systems to one system at a cost of about $15,000 per store.
The Finance and Growth Conference continues at the Encore in Las Vegas through March 15, as more than 50 successful franchises make presentations about their expansion initiatives.