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Regis Inks Multi-Year MLB Partnership


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Even though snowflakes are still flying, baseball is in the air as Regis Corporation announces an industry-exclusive, multi-year partnership with Major League Baseball for Supercuts by ringing the opening bell at the New York Stock Exchange. Supercuts is now the official hair salon and official hair stylists of MLB.

Through the official sponsorship, Supercuts has the exclusive category right to promote around MLB Spring Training, regular season and postseason games, including Jewel Events such as the All-Star Game and the World Series. The Supercuts sponsorship will be implemented throughout MLB’s core marketing platforms including broadcast, digital, mobile and social.

“We are delighted to establish this exclusive, multi-year partnership with Major League Baseball. We anticipate that our new relationship with MLB will be a highly effective platform for Supercuts’ well-known national brand to support the growth of our Supercuts franchised and company-owned salons across North America,” said Hugh Sawyer, president and CEO of Regis. “Our Supercuts brand will be integrated throughout MLB’s highly successful and connected ecosystem of millions of fans on MLB Network, MLB.com, social media and the leading sports television networks.”

Sawyer and Regis colleagues including SVP-CMO Rachel Endrizzi, EVP-President of Franchise Eric Bakken, EVP-CFO Andrew Lacko, EVP-COO Jim Lain, SVP-General Counsel Amanda Rusin and SVP-Chief HR Officer Shawn Moren joined former All-Star and MLB Network analyst Harold Reynolds and MLB executives at the New York Stock Exchange to officially begin and celebrate the new partnership.

“We are pleased to welcome Supercuts and the Regis Corporation into the baseball family,” said Noah Garden, executive vice president, commerce, Major League Baseball. “After a memorable 2017 season, 2018 is poised to be another thrilling year of Baseball and we’re glad that Supercuts is joining us to be a part of the excitement.”

As the 2018 baseball season begins, the Supercuts-MLB partnership will be promoted in more than 2,600 local Supercuts salons, engaging guests and MLB fans in cities around North America.

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Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
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Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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