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Golden Corral Finding Gold in California


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North Carolina-based Golden Corral is finding riches along the West Coast, as the southern-themed grill-buffet chain begins to tap the massive California market after first opening in the City of Industry back in 2012.

Almost as soon as the suburban LA location opened, it became one of the brand’s highest volume restaurants in its entire system. According to the company, those positive early numbers intrigued investors and restaurant operators, which has to sustained growth in the Golden State.

Over the past six years, 19 Golden Corrals have opened in California with another two scheduled to open this year and two more in the permitting process. The chain also has commitments for an additional 13 units in California from a mix of existing franchisees adding more locations and new owners clamoring to open their first restaurant.

Golden Corral credits increasing brand awareness on the West Coast to a decade of national TV advertising featuring comedian Jeff Foxworthy and the voice of former NFL star Deion Sanders. Additionally, one of Golden Corral’s top competitors filed for bankruptcy and closed many of its restaurants across the country several years ago.

While other franchises have avoided California because of development costs, lack of affordable and available real estate and the regulatory environment, Golden Corral has capitalized on this recent momentum to go head-first into the most populous state in the country.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Laura MichaelsLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 

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