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On the Border Preps for Cinco de Mayo


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It’s Cinco de Mayo weekend, meaning the 5th of May and honoring a convoluted historical war victory in Mexico, and that’s good news for On the Border.

The Mexican chain with more than 150 restaurants reports Cinco is its busiest day of the year. “They don’t give away the store,”  a spokesman says, but they do have $3 drafts/ bottles of Mexican beer and $5 specialty drinks, including two created specifically for the holiday. We like the sound of the Fruit CoronaRita, a frozen fruit margarita infused with an ice cold Corona.

Companywide, On the Border will serve 3.6 times more margaritas and specialty drinks and 2.7 times more beer on Cinco de Mayo than on a normal day. The holiday is a bigger deal in the States than in Mexico, they say.

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Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
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Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
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