Welcyon Adds Nutrition Coaching to 'Fitness after 50' Chain
Put down that pancake and pick up the broccoli. That could be the new advice coming from Welcyon, which just added nutrition coaching services.
Welcyon, a young chain of fitness clubs for people over 50, has launched a new Healthy Eating Program that pairs every member with a registered dietitian for nutritional counseling as part of its standard membership.
CEO Suzy Boerboom believes the offering differentiates the brand from the competition, and “gives our franchisees a distinct advantage within our niche market,” she says. Based in Minneapolis, Welcyon has locations in Minnesota, South Dakota and North Dakota.
Other chains are looking to add weigh management services, too, most notably the owner of Curves International, North Castle Partners. North Castle followed its purchase of Curves in 2012 by buying Jenny Craig last November.
Monty Sharma, CEO of the combined Jenny Craig and Curves business, has been executing a plan to revitalize Curves, believing the brand “is uniquely positioned to offer both nutrition planning and strength training—the two most critical components to long-term weight loss success—under one roof,” he said when announcing the deal.
The Welcyon program is offered through a partnership with Enthrive, which provides remote nutrition and weigh management counseling via a network of 200 registered dietitians. The dietitians create personalized meal plans to Welcyon members and provide education and counseling on lifestyle and dietary topics.