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What to Know Before Becoming a First-Time 'Zee


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“I would be a terrible franchisee because I like to do things my own way,” said attorney Justin Klein, a partner with Marks & Klein who moderated a recent panel about becoming a first-time restaurant franchisee.

Jersey Mike’s franchisee Mark Michalak, on the other hand, is completely on board with his franchisor’s playbook, and that’s why he’s successful, he said. “Whatever they said to do, I did. They’ve made all the mistakes.

“I was a social worker by background, and I brought that to the game, working with people,” he said. But how to run a restaurant? He relies on the franchisor for that.

Randy Icard, VP of franchise development for Bojangles’ Restaurant, said the chain looks for experienced multi-unit operators to become franchisees, but they’re willing to take a chance on a first-timer, too.

“At a minimum we’re looking for folks who have energy and drive,” Icard said. “Everyone thinks they can run a restaurant, but it’s hard work.”

Jeff Sturgis, chief development officer for McAlister’s Deli, said prospective owners should ask other franchisees how the franchisor reacts when an issue comes up—which it inevitably will. “Do they shove the contract in your face and say, ‘You signed it.’ Or do they say, ‘Lets’ have a conversation about the business case.’” The latter, obviously, is what you want to hear.

The four spoke May 20 at a Franchise Times-sponsored workshop at the National Restaurant Association Show in Chicago. 

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 
Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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