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Menchie's to Freshii: Froyo Is too a Good Business


From the “least surprising development” file comes this: Menchie’s CEO Amit Kleinberger believes the frozen-yogurt business has staying power, and his PR person shot back this reply to Freshii CEO Matthew Corrin’s potshot at the industry a mere three days after I posted it last week.

“While Matthew Corrin’s open letter is urging frozen yogurt franchisees to convert to a Freshii, Kleinberger’s statistical evidence shows there is no slowing down in frozen yogurt. Already the largest self-service frozen-yogurt franchise in the world, here’s a look at growth by the numbers”:

There are 540 Menchie’s locations globally; 11 countries have a Menchie’s; and 600 Menchie’s franchises are expected by the end of 2016, said the note from Konnect PR on behalf of Kleinberger.

“At the end of the day, frozen yogurt is always getting thrown under the bus as a poor business endeavor. The question remains—is it really?” the note says. Kleinberger, presumably, would say a resounding no.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.




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