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Why We Want to Win Whataburger's Coloring Contest


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What an idea Whataburger had: A coloring contest for adults in honor of National Burger Month in May. Although Franchise Times’ editorial staff is known more for their writing skill than their coloring aptitude (hey, we write colorful stories), we decided to enter the burger chain’s Facebook contest in hopes of winning the grand prize: $2,500.

Some of us put more effort into this assignment than others. Associate Editor Tom Kaiser was so into it, he insisted his new charge, intern Alex Van Abbema, also break out the crayons and participate. They don’t teach this stuff in J school.

Publisher Mary Jo Larson kept colored pencils next to her phone and filled in her vintage design while on long, boring phone calls (she’ll never tell who inspired her creativity, so don’t ask).

Senior Graphic Designer Joe Veen “forgot” to complete his assignment by the last day, but Laura Michaels put aside her Foodservice News duties to get her page turned in before the deadline.

I had to borrow Joe’s magic markers on May 30 to get my picture completed, and as you can see by my hurried effort, there was nothing magical in those markers. Alas, my medium appears to be colored pencils. If only I had known this when the whole month was spread out in front of me like 30 blank coloring book pages. 

In order to play off the popularity of adult coloring books, Whataburger collaborated with Blue Star Coloring to created themed pages, which could be downloaded online and submitted during the month of May. We waited until the last day to announce this in order to increase our odds of winning. 

Weekly winners received Whataburger food for a year. We don't have a Whataburger in our area, so we set our sights on the grand prize for the best design overall— a cash prize of $2,500.

Adult coloring books have been shown to reduce stress and promote relaxation,according to Whataburger's press release. A condition no self-respecting journalist would subscribe to. So it's back to fingers on keyboards for all of us. Unless one of us wins.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 
Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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