Most Important ‘National Days’ for Franchises this Summer
National Doughnut Day is coming up on Friday, June 2, and some of the major players in dessert franchising have taken notice. Krispy Kreme will offer any style of doughnut free of charge for customers, while Dunkin’ Donuts will pair a free doughnut with any beverage purchased.
There’s a fair share of bizarre national days sneaking up on us in the summer months, including National Ballpoint Pen Day, National Selfie Day, and my personal favorite, National Sneak Some Zucchini Into Your Neighbor’s Porch Day (get ready for some surprises on August 8). Major franchises have taken advantage of more conventional national days to promote their products or offer exclusive deals. Others have had the foresight to actually create their own national holidays.
Here’s a list of national days that franchises have taken advantage of, or could implement over the summer.
July 11, National 7-Eleven Day: This convenient dateline works as a perfect promotion for the second largest franchise in the industry. The company has celebrated their day since 1989, and offered free Slurpees on last year’s holiday.
July 16, National Ice Cream Day: Carvel took advantage of this last year with a BOGO deal, while most of the other players failed to offer exclusive deals on the most important food holiday of the summer.
July 29, National Chicken Wing Day: Buffalo Wild Wings, Hooters, and Wingstop have all participated in this promotion to offer free wings or specials on their staple menu items.
August 6, National Root Beer Float Day: This has been a tradition for A&W restaurants, where the company created the day to give away free root beer floats. IN a recent interview with Franchise Times, CEO said that Root Beer Float Day has propelled A&W’s mentions on social media around the time of the event.
September 5, National Cheese Pizza Day: Unlike the more significant holiday, National Pizza Day, many franchises failed to offer deals on this day last year. Still, this offers a prime opportunity for some of the major pizza franchises to offer deals on their simplest offering.
There could be any number of unexpected deals popping up for the kookier national days this summer. Meanwhile, I hope you’re all living up to the expectations set by today’s National Speak in Sentences Day (I think I’m doing great so far).