Two Men and a Truck Goes Long Distance With Value Flex Program
Long distance moving can be a terrifying prospect. To add to the uncertainty of moving to a completely new area, families and individuals ditch their belongings for days at a time, hoping they arrive safely to their new address. Having a verified company they trust makes that process a little bit easier.
As Two Men and a Truck has grown throughout the years, customers continued to call the company for a more economical solution for long-distance moving services. The largest franchised moving company in the country offered mostly local moves, and long distance services had to be offered with one moving crew there and back, racking up premium costs for movers.
Franchisees for the company proposed a different model to execute the moves about six years ago, but the project was put on hold.
“At the time we weren't ready for it from a systems perspective, we weren't ready for it from a footprint, in terms of where our locations are,” said COO Jon Nobis.
Now that the company has doubled its customers and revenue base over the past five years, the time was right to implement a new system. Beginning in May, the new Value Flex program allows franchisees to team up across markets for long moves across the U.S.
Last year, a pilot ran between movers in Cincinnati, Atlanta, Orlando and Lansing. After seeing positive results from the pilot program, the company decided to add 12 new “logistics hubs” in May, including major cities such as Memphis, Phoenix, Denver, Dallas and Minneapolis. Nobis said the company would add six more logistics hubs by the first quarter of 2018.
As long as the new and old addresses are within 250 miles of one of these hubs, any mover can participate in the program. “We’re covering a significant portion of the United States population with those hub locations that we selected,” Nobis said.
A franchisee near one of the participating cities loads a customer’s container, and a dedicated carrier ships it to the designated city, allowing another franchisee to take care of the final unloading process. Then the two franchisees split the profit.
To make this work, Nobis and the rest of the team created proprietary technology to automate the agreements put in place. It allows users to see both the prices points and dates of delivery for their potential move.
Two and a half weeks into the expanded program, Nobis said that he and the team have gotten great feedback so far. He said the Value Flex program allows the brand to win customers it was unable to obtain before.
“The customer wins, they have some flexibility in their move dates, the load franchisee wins and the unload franchisee wins,” Nobis said. “It gets us to a whole other level as a brand.”