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Main Squeeze Juice Co. Partners With Marques Colston


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Main Squeeze Juice Co. and former New Orleans Saints wide receiver Marques Colston have announced a partnership to open a flagship store on Magazine Street in New Orleans. Colston and his wife, Emily, will also assist the brand’s executive team to support its national expansion plans.

This announcement marks the Super Bowl champion-turned-entrepreneur’s first investment in franchising and the company said the partnership will further augment the juice and smoothie bar franchise’s continued efforts to raise awareness about the brand. The New Orleans location is slated to open later this year.

“As a former professional athlete, it’s hard to ignore the trend towards healthy living in this country, as well as the growing demand for products and services related to helping people achieve these goals,” said Colston. “Main Squeeze Juice Co. is a franchise that no doubt represents more than just a business opportunity. Emily and I couldn’t be more excited to be partnering with a brand that, through its expansion, is set to change the lives of millions of people that are looking for a healthier and more convenient way of fulfilling their nutritional goals.”

Emily Colston added, “Health and fitness to me is key to living a long and healthy life. Making healthy choices and being active is a lifestyle that can decrease stress, build confidence, and improve our overall well-being. Main Squeeze prides itself on combining the timeless simplicity of fruits and vegetables in a nourishing and refreshing way, and reviving the idea of ‘food as medicine’ through its unique menu.”

A 10-year NFL veteran, Colston played his entire career with the New Orleans Saints, helping the team achieve victory in Super Bowl XLIV. He is the Saints' all-time franchise leader in receiving yards, yards from scrimmage, receiving touchdowns, total touchdowns, and total receptions.

Aside from his on-field accomplishments, he is a businessman who, in addition to serving as part-owner of the Arena Football League’s Philadelphia Soul, has made a series of investments in startup companies operating in the health and sports sectors. Most recently, he launched an executive education program with Columbia University's business school to help retired athletes and other professionals become skilled entrepreneurs and investors.

Emily is a University of New Orleans alumni who graduated with a degree in urban planning. During her time in New Orleans, she was also a regular volunteer at the Second Harvest Food Bank, where she developed an outreach program alongside the New Orleans Saints. Today, in addition to working as a real estate agent in New Jersey, she is a National Academy of Sports Medicine certified trainer, as well as a National Physique Committee and Organization of Competitive Bodybuilders fitness competitor.

“The Main Squeeze brand is synonymous with nutrition, and our customers and partners are proud of being a part of this wellness revolution,” said Main Squeeze CEO Thomas Nieto. “We have assembled a team of world-class leaders with nutrition and franchising expertise who are the foundation for our success. Adding Marques and Emily to the team further strengthens our commitment to take over the health and wellness world.”

Late last year, Main Squeeze moved its corporate headquarters from Lake Charles, Louisiana, to New Orleans and officially announced the launch of its national franchise program. Today, there are two locations open and operating, one in Lake Charles and another outside of Houston.

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Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Laura MichaelsLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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