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Togo’s Sprucing the Place Up


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Togo’s, the California-based sandwich chain known for meaty sandwiches, has announced a systemwide refresh of the brand complete with a new anthem, “True to the Sandwich,” and a new Pretzelrami signature sandwich.

Togo’s has been hard at work reimagining the 47-year-old company to focus on what fans love most about the brand, the company said in a release. The brand overhaul includes all of its marketing efforts, store design, menu and packaging to better differentiate the brand from its competition. Store facelifts are being rolled out gradually at its 220-plus locations, as well as all new restaurants going forward.

As part of the announcement, Togo’s launched its newest sandwich, the Pretzelrami. It’s made with a quarter pound of pastrami, a soft pretzel roll and two slices of aged white cheddar cheese.

“Togo’s has been pretty quiet the last few years, but we’re thrilled to begin sharing our many exciting brand improvements with existing and new guests,” said President Glenn Lunde. “Our commitment is to be relentlessly ‘True to the Sandwich’ in everything we do, which means staying laser focused on what matters most to our guests, and that’s bold flavors, premium ingredients, and generous portions.”

The company says it has plenty of room for growth in existing and new markets.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Laura MichaelsLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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