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Cubs Historic Win Opens Floodgate for Freshii Offer


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The scene in Cleveland for Game 7, where Freshii franchisee David Grossman is somewhere near the front.

“It was just electric!” exclaimed David Grossman, the diehard Cubs fan and master franchisee in Chicago for Freshii, who was in Cleveland for Game 7 of the World Series when the Cubs reversed the curse and won it all.

By this morning, applications were still flooding in for Freshii’s offer to waive the $30,000 franchise fee for a rabid Cubs fan—if the Cubs went all the way. “It started at like 2 in the morning, 3 in the morning” on Thursday, Grossman said. “There were several hundred, and they’re still coming in today. It was amazing how many came in. Some people wrote these stories and sent pictures in, not only how they loved the Cubs but how they love Freshii. It’s been heart-warming to hear.”

Grossman is a little worried that many of the applicants didn’t read the fine print: Freshii is waiving the franchise fee, yes, but the franchisee will be on the hook for buildout and equipment costs, which average $260,000.

He will be conducting phone interviews with qualified applicants in the coming weeks, and then expects to convene a review panel with Freshii execs to take them through the steps to getting the franchise. “I really hope that someone is qualified to win this. I really want someone to not only have the money to do this but also the desire to own their own business,” he said.
Grossman owns the rights to Freshii in Chicago, where there are 32 stores including three that he owns. He also is a Cubs superfan who came up with the idea to give away the Freshii franchise fee if the Cubs won the World Series.

“My grandfather was born in Chicago, he was a Cubs fan. My father was born in Chicago, he was a Cubs fan,” Grossman said.

Prior to the promotion, he would get one to three leads a week from prospective franchisees. When the contest started three weeks ago, he began getting three to five applications a day.

The fact that the flood didn’t start until after the Cubs actually won suggests there were many who didn’t believe—but Grossman would likely swear he never doubted.

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Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
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Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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