IHOP Launches Online Ordering, Starts Delivery Test
Taking a page from fellow breakfast slinger Denny’s, IHOP announced the national launch of a new online ordering platform and plans to test delivery in certain markets as part of its IHOP ‘N Go platform.
Working with Amazon and DoorDash, IHOP is rolling out delivery in select cities in California, Texas, Oklahoma, Washington and Utah as it aims to bring pancakes to guests the company said don’t always have the time or desire to sit down in the restaurant.
“More and more guests are telling us they want to enjoy the distinctive, freshly-prepared menu items they love at IHOP, but outside of our restaurants and without having to give up the quality they expect from us,” said Darren Rebelez, president at IHOP, in a news release.
As part of this initiative, the brand also created its own “Meals to Go Specialist Certification program,” which trains and certifies restaurant staff to be experts on every touchpoint of IHOP 'N GO, from plating to packaging to guest service. Each IHOP restaurant will have at least one team member certified in the program. In the announcement the company touted patented packaging it said is designed to maintain superior food taste and quality through features such as nested packaging compartments and side ventilation.
The national rollout of its online ordering system through Olo builds on IHOP’s limited tests earlier this year, with the introduction of a mobile app planned within the next month.