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IHOP Launches Online Ordering, Starts Delivery Test


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Taking a page from fellow breakfast slinger Denny’s, IHOP announced the national launch of a new online ordering platform and plans to test delivery in certain markets as part of its IHOP ‘N Go platform.

Working with Amazon and DoorDash, IHOP is rolling out delivery in select cities in California, Texas, Oklahoma, Washington and Utah as it aims to bring pancakes to guests the company said don’t always have the time or desire to sit down in the restaurant.

“More and more guests are telling us they want to enjoy the distinctive, freshly-prepared menu items they love at IHOP, but outside of our restaurants and without having to give up the quality they expect from us,” said Darren Rebelez, president at IHOP, in a news release.

As part of this initiative, the brand also created its own “Meals to Go Specialist Certification program,” which trains and certifies restaurant staff to be experts on every touchpoint of IHOP 'N GO, from plating to packaging to guest service. Each IHOP restaurant will have at least one team member certified in the program. In the announcement the company touted patented packaging it said is designed to maintain superior food taste and quality through features such as nested packaging compartments and side ventilation.

The national rollout of its online ordering system through Olo builds on IHOP’s limited tests earlier this year, with the introduction of a mobile app planned within the next month.

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Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
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