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Regis Partners with Buxton on Consumer Analytics


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Regis Corporation, the franchisor behind Supercuts, Cost Cutters, Pro Cuts, Roosters and many others in the haircare industry, announced an industry-exclusive agreement with LSMx, a Buxton local store marketing application, to beef up its marketing for company and franchise salons.

The Minneapolis-based company’s new partnership is one of many in franchising that are showing the power of customer data to fine-tune marketing, and give big brands the power to most efficiently reach the best prospective customers near its individual stores across the country.

Regis Corporation intends to use LSMx, and its advanced customer data insights, to drive hyper-local, targeted marketing for its corporate and franchise salons. The LSMx application allows for real-time, unit level, customer and revenue optimization.

“Our agreement with Buxton demonstrates our commitment to improved customer and data analytics and the utilization of technology to transform our business. I am delighted that we have successfully established an exclusive relationship with Tom Buxton and his team,” said Hugh Sawyer, president and CEO of Regis Corporation.

“LSMx empowers Regis franchisees, and management at the salon level, to take control of their sales growth. Driving new customers into salons is a crucial element of that growth,” said Tom Buxton, president and CEO of Buxton and LSMx. “By localizing marketing decisions, Regis can successfully drive revenue and improve the performance of salons. LSMx has an exclusive with Regis in the hair salon industry due to their commitment and dedication to empowering franchisees and company leadership with marketing technology.”

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Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
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