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A Saucy Marco's Clear Winner in GOP Debate


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Fishman PR

Apparently, pizza makes watching the GOP debates more palatable. According to a survey of 650 Marco’s Pizza stores in 35 states, pizza sales spiked 28.5 percent during the most recent televised debate, October 28. Since CNBC broadcasted debate’s theme was the economy, we’re thinking maybe it got people thinking about dough.

Fewer people watched the second debate—the first debate did record the highest viewership of any political debate in the history of television, but also perhaps fewer people felt they could openly gawk with their open mouths full of pizza, because sales were much higher during the first debate, 40 percent over the typical weekday evening, than for the second debate. 

While the GOP appears to be having trouble slicing off a front-runner from a field of 10+, pepperoni was the clear choice of viewers during the debate, a Marco’s release reports.

Democrats wanted their piece of the pie as well. Marco’s orders rose 25 percent during the October 13 Democratic debate. While apps and online ordering are becoming more mainstream, no news on which email account Hillary used to order pizza after the debate.

Be it political debates, the Super Bowl, a World Series or award shows,  all are occasions when families and friends gather around a television set and forgo cooking in lieu of having food delivered, Bryon Stephens, president and COO of Marco’s Pizza, said.

Perhaps the same sentiment applies to politicians and working parents: “If you can’t stand the heat, get out of the kitchen.”

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Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
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Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
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