Freshii Jumps on 'Huge' Cubs Story With Promo
This Freshii restaurant in Chicago proudly displays a 'W' flag, to signal a win for the Cubs.
A big win by the Chicago Cubs last night puts Freshii’s promotional campaign one step closer to reality. If the Cubs win the World Series, the healthy fast-casual chain says it will give away a free franchise to an applicant who also expresses undying Cubs love.
Both halves of the sentence above require a dose of pragmatism. This is the Cubs’ first World Series since 1945, as all long-suffering fans know. And Freshii isn’t really giving away a franchise. It will waive the $30,000 franchise fee, but the franchisee will still be on the hook for the $258,000 average buildout and equipment cost.
Nonetheless, it’s a fun campaign to catch some fan spirit, and the brainchild of David Grossman, a franchisee in Chicago and a self-described No. 1 Cubs fan.
Fox Sports called Chicago’s 5-1 win in Game 2 on October 26 “impressive, if imperfect, and it put the Cubs back in the driver’s seat in this now best-of-five showdown.” The Cubs are now “poised to break The Curse.”
Can the Cubs really win it all? “I hope so. We want to give away some franchises,” says Matthew Corrin, CEO of the Chicago-based Freshii. “This is a fine example of a local franchise initiative. We don’t have a location in Wrigleyville, so we thought what a great way to promote the neighborhood … and to tie it to a great current event with a huge, huge Chicago story.”
Corrin calls it Freshii’s “most compelling” offering to date, drawing at least two dozen unique applications at firstname.lastname@example.org. If (read: when, according to the press release) the Cubs win the Series, Freshii will evaluate all applicants who meet the usual criteria plus one crucial addition—they must be a lifelong Cubs devotee.
Incidentally, Freshii's slogan is "Eat. Energize. Try Not to Suck." Cubbys, please take note.