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Order Food Without Leaving Facebook


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As if we’re not already spending enough time on Facebook.

Facebook and several franchise brands are working together so users can order food without ever leaving the social media site.

Facebook announced it’s working directly with a number of restaurants, including franchise brands Jack in the Box, Papa John’s, Panera, Wingstop, TGI Friday’s, Denny’s, El Pollo Loco and Jimmy John’s, as it aims to capitalize on consumers’ desire for convenience by offering food ordering directly on the site or app. And those meals aren’t just for pick-up. Facebook’s partnered with third-party delivery services such as EatStreet, Delivery.com, DoorDash and ChowNow, in turn giving users more options to browse restaurants that take orders via those services. 

“People already go to Facebook to figure out what to eat by reading about nearby restaurants, and seeing what their friends say about them. So, we’re making it even easier,” wrote Facebook VP Alex Himel in a blog post. The company has been testing the feature since last year and launched it everywhere in the U.S. on October 13.

The “Order Food” option is another in the long list of features Facebook introduced recently—weather info, movie listings and job posts among them—as it seeks to keep people swiping through their news feeds, greasy fingers and all.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 
Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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