‘Resounding Yes’ to McDonald’s Franchisee Association
Forming an independent franchisee group called the National Owners Association received a "resounding yes" at a meeting of more than 400 McDonald's operators in Tampa this week.
More than 400 McDonald’s operators at a National Owners Meeting in Tampa this week gave a “resounding yes” to forming a self-funded advocacy group representing franchisees, to be called NOA or National Owners Association, according to a meeting recap dated October 10. It would be the first franchisee association in McDonald’s history.
Co-hosts set their next meeting for December 12 in Dallas, and “challenged everyone in attendance to bring their fellow operators to the next gathering. Please remember that you are not alone!” the recap said.
The theme of the meeting was “Leading Together-Again!” Co-hosts Mark Salebra, a second-generation operator, and Blake Casper, a third-generation operator who is CEO and chairman of the Caspers Company in Tampa, thanked the McDonald’s owners “that braved the threat of Hurricane Michael … for this organizational meeting of the NOA—a united, representative owner advocacy group being formed to work with McDonald’s to positively impact the system.”
Attendees viewed a video from Fred Turner, former president of McDonald’s, that “while from the 1982 and 1990 conventions, still rings true today. Fred’s video reminded us of the importance of the three-legged stool, the need for mutual respect, the importance of the relationship and the philosophy of ‘intelligent and selective discounting,’” the recap said.
Salebra spoke to the group about the need for owner unity and self-funded advocacy, focusing on financial, franchising and relationship. The accounting firm Mize House provided a financial update followed by advice on how to improve profitability.
Next up was a legal presentation from Carmen Caruso, a Chicago attorney, who explained to the group their rights and obligations under the franchise agreement, along with “best practices for independent associations,” the recap said.
As the meeting came to a close, Salebra then called the question, “Do we want/need a self-funded advocacy group? This was answered with a resounding yes from all attendees,” the recap said.