Snap Fitness Buys Steele to Add Personal Training Chops
Snap Fitness, the franchisor of 24/7 express fitness centers worldwide, is joining up with a small boutique chain known for high-end personal training in its hometown of Minneapolis.
Snap this week acquired Steele Fitness, a personal training company named for its owner, Minnesota entrepreneur Steele Smiley, and known for sexy ad campaigns and $90-an-hour one-on-one personal training sessions.
In other words, Steele’s clubs are the opposite of Snap’s, and founder Peter Taunton said the purchase will “further differentiate the Snap Fitness brand” and give members “even more value for their money.”
Snap Fitness, which has 1,500 centers worldwide, will begin rolling out the Steele Fitness personal training model this month in the Minneapolis market, with plans to build the tier-one markets nationally and internationally in 2014.
This is the second acquisition in about a year for Snap Fitness, which last year purchased Kosama, a small fitness chain offering group boot camps. At the time, Taunton told Franchise Times, “Listen to your customers, recognize the trends, and find new ways to provide value.”