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Cottman Man Draws on Celebrity Status for His Own Book


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Who says coloring books are just for stressed-out adults?

Cottman Transmission is shifting the adult coloring book trend back to children with the release of its new coloring and activities book starring none other than the Cottman Man.

While no Mary Poppins, the strong-jawed, dark-haired Cottman Man does present a colorful image on the page. Better known for his TV appearances and blog talking about the virtues of car maintenance, the animated character easily adapted to the pages of a coloring book, says Derik Beck, VP of digital marketing for Cottman Transmission and Total Auto Care.

Beck should know, because it was his children who gave him the idea. Always one to bring his work home, Beck had printed out several pages of stills from an upcoming series of shorts the Cottman Man was narrating, when he discovered his 8- and 3-year-olds had confiscated the pages and started coloring them.

Staff added puzzles and activities to the outlined pictures and the activity book was born. The idea, Beck said, is to provide children with an educational vehicle that’s fun and interactive to learn about car care. Advance Auto Parts partnered with Cottman on the project.

The first printing of 10,000 copies will be distributed to children’s hospital in locales with a Cottman center nearby. “It made sense to brighten up their day,” he said, since no child likes being confined to bed.

Where the book goes from there is still up in the air, but some copies may make it into the waiting rooms at Cottman centers around the country. For a downloadable copy that you (adults that means you, too, can have a copy!), visit www.cottman.com/cottman-man-coloring-book/

 

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Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
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Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
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