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Xponential Expands Fitness Portfolio With Stride Concept

The former owner of LA Boxing who took grew the brand to 200 locations before selling it to UFC Gyms continues to amass boutique concepts as Xponential Fitness makes its first acquisition of 2019.
January 18, 2019, 2:01 pm

Six Metrics to Measure Gen Z Brand Affinity

During the annual ICR Conference in Orlando, keynoter Jeff Fromm had a lot of marketing advice for brands looking to resonate with the younger generations, especially Gen Z.
January 18, 2019, 11:34 am

New Massage Envy Campaign Touts Benefits of Wellness Regimen

Like others in the health and wellness industry, Massage Envy is emphasizing self-care and aiming to normalize behavior previously deemed indulgent as it seeks to make a personal connection with consumers through its new ad campaign, “Keep Your Body Working.”
January 17, 2019, 3:01 pm

From $198K to $1M in Sales for Fitness Together Operator

Ten years ago, Stacy Adams sat with Fitness Together CEO Jeff Jervik and said, “I’ve done the math, and there’s no reason your studios can’t be doing $1 million, if not $2-" in annual sales. He just laughed, she said, and replied with something like, “You go, Stacy.”
January 17, 2019, 3:00 pm

Round One to Happy Tax in Suit Against H&R Block

Happy Tax, the upstart tax preparation franchise, filed a false advertising lawsuit against H&R Block on Monday, claiming the tax prep giant makes false and misleading representations in its advertisements.
January 17, 2019, 1:45 pm

Investor Exit Triggered Mosquito Squad Sale

After selling Mosquito Squad to Authority Brands, the backyard bug control franchise’s former parent Outdoor Living Brands is now a management-owned enterprise and is refocusing its attention on growing its four remaining backyard-focused brands.
January 15, 2019, 4:23 pm

On-site Cooking in Electric Vehicles at Wayback Burgers

Viddl-It, Wayback Burgers' new electric vehicle initiative, combines the on-site cooking of food trucks with on-demand delivery technology to, the company says, ultimately bring consumers a better product.
January 11, 2019, 3:08 pm

Duck Donuts Enters Chilean Market With Opening in Santiago

With its made-to-order donuts and array of toppings, franchisee Marcial Dieguez-Acuna says the “superior donut” offering of Duck Donuts will stand out to Chilean consumers and the experience of watching each donut get dipped and topped is unique to the market.
January 11, 2019, 12:14 pm

Tech, Labor, Tariffs and More on IFA Board's Minds

The “robust” job market will be a challenge in 2019 for people charged with selling franchises, says Jania Bailey, CEO of FranNet, in a new survey of International Franchise Association board members sharing their outlooks for 2019.
January 11, 2019, 11:47 am

Franchise governance: The best plan is to have one

Some of the challenges franchisors have to deal with are ones that receive plenty of scrutiny—such as how to select franchisees, how to structure a franchise, ways to manage the relationship, branding issues, or finance.
January 10, 2019, 3:53 pm

‘What Happened to Cash’ Is Question From Gigi’s ‘Zees Attorney

Two items are noteworthy in the Chapter 11 bankruptcy filing last week by Mr. Gatti’s Pizza, Sovrano and Gigi’s Cupcakes: a $20.2 million term loan from Equity Bank to Mr. Gatti’s and Sovrano, its parent company, and a $9.2-million term loan from Equity Bank to Gigi’s Cupcakes, both made last June. Jeffrey Cohen of Cohen Law, the attorney representing 18 Gigi’s Cupcakes franchisees in ongoing litigation, wants to know, "What happened to the cash?"
January 9, 2019, 3:34 pm

Shutdown Likely Benign for Economy, Brutal for Operators

Historically, shutdowns don’t affect the economy drastically. But there are plenty of headaches for business owners.
January 9, 2019, 12:20 pm
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