A capital investment in club art
Franchise Capital Advisors in Scottsdale was originally going to buy commercial artwork for its
President and Managing Director Steve Schwanz at the reception for the artists.
corporate office, but then President and Managing Director Steve Schwanz came up with an idea to commission artwork from the local Boys & Girls Clubs, where he's a member of the board.
"When we asked for five club kids who enjoyed art to do this project for us, we had no idea of how the quality of the paintings would blow our expectations out of the water," said Paula Masiulewicz, vice president of marketing. "They were given the subject 'Anything Western' and had free rein from there, each coming back with their personal interpretation of that theme."
Why not go the traditional route:
"The kids' paintings bring a special touch of warmth and personality to our reception area. Visitors read the artists' ages on the plaques underneath the paintings and will ask if the numbers are accurate."
Short anecdote about the project:
"Somehow, there was a miscommunication about the orientation of paintings, which needed to be done portrait style in order to fit the art niches in the wall. Two of the artists painted gorgeous landscape images, which we did not discover until we went to pick up their paintings the day before the reception. However, in less than 24 hours both of them completed an entirely new, but equally impressive painting, so we were able to hang all five in place before
the event started."
Each of the artists received a $250 savings bond for their artistic efforts.