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Executive ladder


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Jiffy Lube International named John Sanfacon its new marketing and innovations manager. Sanfacon most recently served as the vice president of marketing at Denny's.

Colorado-based Fitness Together named author Dr. Janet Brill its new director of nutrition. Brill will be responsible for helping Fitness Together develop new nutrition programs for its franchisees' clients.

Guidant Financial Group promoted Stephan Roche to CEO. Before joining Guidant in 2008, Roche was general manager of the small business group at ShareBuilder Corporation, and was a consultant at firm Bain & Company.

California-based Del Taco promoted Stacy Marler and Ed Wilroy to senior director of quality assurance and food safety and senior director of research and development, respectively. Marler has been with Del Taco for 13 years. Wilroy most recently was executive chef for Pick Up Stix.

Eric Levine is the new director of operations-human resources at Wetson Restaurant Group. Prior to joining Wetson, Levine worked as a franchise developer for such brands as Cold Stone Creamery and Roy Rogers.

Homewatch CareGivers named Trey Malicoat its new vice president of communications. Malicoat most recently served as the president of Signature Hospice, Home Health & Home Care.

E. Hachemi Aliouche was named the new associate director of University of New Hampshire's William Rosenberg International Center of Franchising. Aliouche has held senior management positions at such companies as AT&T and Lucent Technologies.

Verlo Mattress Factory Stores appointed Sean Bergman to the newly created position of director of sales and retail development.

Donatos Pizza named Bryan Beske its new executive director of information services solutions delivery. Most recently, Beske was the director of development and architecture for Gap Inc.

Charles (Mike) Whitten is the new franchise development manager for Florida-based Signs Now. Previously, Whitten worked in retail and franchise sales positions at such companies as the Honeybaked Ham and Arby's.

Value Place selected Philip H. Sanford as its new president and CEO. Sanford has more than 30 years of business experience, and has held lead executive roles at such companies as Coca-Cola Enterprises and The Krystal Company.

DreamMaker Kitchen & Bath named Amy Brown as its new vice president of franchise support and administration. Brown had been DreamMaker's director of marketing.

Chicago-based NRC Realty Advisors LLC named Sheree Andersen as its new vice president. Andersen had been vice president of indirect lending and portfolio at GE Capital Commercial Finance.

Rita Restaurant Corp. named Paul J. Seidman as its new president and chief executive officer. Seidman has worked in the restaurant industry for over 30 years.

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