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Trading up

Joel Goldstein of MFV



Joel Goldstein, MFV's group marketing director, has been in the trade show business for most of his career. But it's not always the glamorous life he and his posse make it out to be to the exhibitors at shows, such as last month's IFE. During an expo, Goldstein arrives by 7 and is usually one of the last on-site. Then it's back to his room so he can get up early for the next day. And did we mention the standing on his feet all day? It's a wonder Goldstein can keep his sense of humor.


First job: Coverbind Corporation. We offered a document binding system to create your own professional presentations, annual reports, etc. Kind of a hot iron/egg timer invention with space age polymers and pretty covers. The remarkable part? You could always add or remove pages later.

Dream job: I'm in it. I have the privileged opportunity to work for a family business. My colleagues have become my friends and we make quite a fine-looking family. They have taken good care of me, and I try my best to do the same for them.

Greatest accomplishment: Being the best husband and father I can be every day. Linda and I have been married 17+ years and we have a beautiful 8-year-old daughter, Samantha. They are my lucky stars.

Best advice you've been given: Get a back up sump pump - in case the power goes out. Thank you, Jimmy!

Advice I'd give (If had the stones to speak my mind): Unless you're genuinely funny...don't do shtick. And tell faster stories.

What motivates you? The appreciation of others.

Which talent would you most like to have? Batting .380, playing third base for the N.Y. Yankees. Is that position available?

Office decor: Let's just say I try to schedule my meetings outside the office.

How do you de-stress? I enjoy a fine single-barrel bourbon "on occasion."

What do you do on your lunch break? I have high tea with The Queen. What do you do?



Hometown: Tenafly, New Jersey

Favorite franchised restaurant: I'd have to check the exhibitor list for MFV's next expo...let me get back to you.

Favorite TV show: I watch a disproportionate amount of news and weather along with "Seinfeld" reruns, Science, History & Discovery channels and "America's Test Kitchen" on PBS.

Who - living or dead - would you most like to have dinner with? My maternal grandfather. He was a journeyman carpenter, loved his golf and adored his grandchildren. He was one of the greats I've known, and left us all too soon. Plus he had one heckuva comb-over.

If you could be a fly on the wall, where would you land? Is this a trick question? Average life expectancy for a housefly is about two weeks. Shorter if you land in the wrong place. No way am I falling for that...

What actor would play you in your film biography? In my tender and impressionable years it would have been Donny Most or Ron Howard. With that big red afro - I just had that 'Malph/Opie' thing going on. Today? No question about it: Matt Damon. Or Brad Pitt. Did I mention George Clooney?

What's your favorite indulgence? Lazy days of summer. Relaxing and hanging with my family and our dog, Cosmo.

What would your last meal be? Porterhouse for two. For one.

Signature accessory: My camera. I've captured some great moments throughout the years in the many expositions I've been associated with. The tradeshow business means being on the road quite a bit with colleagues, coworkers, and collaborators - and we try to carve out some time to have fun and not take ourselves too seriously. With the pictures, we all share the great memories.

Most prized possession? As long as we all make it out unharmed, everything else can burn.

What's on your iPod? Hold onto your hats - I don't own an iPod. I went the radical and evidently lonely course with Microsoft's 120GB Zune (does anyone else have one of these?). It is jam packed with movies, TV shows, 3,100-plus songs and hundreds of pictures. My musical tastes run from hard rock to classical. I take this nifty little player wherever I go, and once in awhile I'll take it out - to show off pictures of my two favorite girls.

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