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Clothes make the person at Hotel Indigo


Hotel Indigo NY’s doorman’s new look

If indeed it’s true that clothes make the man (or woman), imagine what they can do for the worker. According to an article in Psychology Today, researchers who wore a white lab coat when interacting with their subjects received more respect than their peers wearing street clothes.

The folks behind the new uniform look at Hotel Indigo New York on the lower East Side weren’t looking for respect when they recently revamped their staff’s wardrobe, but rather buy-in from its millennial staff and guests.

“In a boutique world, traditional uniforms don’t reflect who we are,” said the hotel’s GM Tania Getzova. And while they want employees to fit in with the guests, they want staff to look like they work there, not like they’re checking in. “It’s so important to like what you wear every day,” she added.

Hotel Indigo partnered with uniform designers, TopHat, to come up with trendy uniforms that capture the spirit of the hotel’s artwork and the neighborhood it resides in.

Other Hilton properties did similar uniform redesigns to fit their neighborhoods, such as the Hilton West Palm Beach, which is outfitting its valet staff with black shell-top Adidas, known as Superstars. Bartenders are donning leather vests, and baristas wear flat caps.

The W South Beach is adapting “the signature sex-appeal of South Beach,” but unfortunately didn’t send pictures.

The most visible change in New York are the cool military-style pea-coats in a bright orange color that the doormen wear. “So many people are asking where they can purchase one,” said Getzova. We’ve all heard of guests wanting to purchase a hotel’s pillows or bathrobes, but when was the last time you heard of someone wanting to buy the clothes off the staff’s back?

The “statement piece” is well placed, Getzova pointed out, because the doorman’s the first person the guest checks out when he or she checks in.

Who wears what

Front Desk

Men wear dark indigo jeans (no holes) and tweed vests and sportcoats along with a bright orange tie (one of the Indigo’s signature colors). Collared shirt can either be dark blue or a lighter blue check.

Women wear a sleeveless gray dress with a side panel of orang-ish red material. A matching bolero jacket is more about covering arms than warmth and a lighter orange scarf can be added.


Those same front-desk jeans and shirt are covered with a black apron. The female version has a cool bow at the waist and orange scarf tie.


Outfits look more like athletic wear. The difference here is in the upgraded fabric.

Each staff member is assigned three uniforms fitted especially to them. And best of all, they don’t have to take them home to wash—all “uniforms” are dry-cleaned in-house. Just one of the benefits of the hospitality industry.

Hotel Indigo New York

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