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Arby’s Beams Up Secret Menu for Area 51 “Raid”


Nope, I’m not having a stroke or dreaming, Arby’s is really launching a top-secret menu to the hilarious sounding “raid” on the U.S. government’s Area 51 that will include one of the PR savvy brand’s food trucks to dive conspiracy-first into the fun. 

According to Arby’s, it’s bringing “the meats” on a 2,000-mile road trip to feed the (wildly overestimated) two million people that signed up to visit Area 51 on September 20 of this year. What’s more, the Arby’s food truck heading to the scene is bringing a top-secret menu for attendees. 

“We can’t confirm if there are aliens at Area 51. But, if they do show up, they deserve the best meats on Earth,” said Jim Taylor, Chief Marketing Officer of Arby’s. “If not, Arby’s will still be there serving the planet’s best meats to everyone else attending this historic event.”

Whether the event remains an Area 51 raid, or an Area 51 music festival, one thing is certain: the Arby’s food truck will be ready to serve humans and aliens alike.

Having just heard a great possible-alien story from a relative over the weekend, as West Coasters report snake-like UFOs in the sky in recent weeks, I’d call this another easy win for a brand that knows when to go big, even if it’s just for fun. 

Hey Arby’s, how much room do you have on this truck? I’ll bring the fireworks, whiskey and tinfoil.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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