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Deliver hard news gently


Published:

No one enjoys delivering bad news: Whether it's telling your kids you accidentally backed over the family dog or informing franchisees the equipment needed for the new product line - which may or may not increase their sales - will cost $6,000 per store.

Studies show that it's not the bad news per se that causes stress in people, it's the way that news is delivered.

baby bunnyKeeping that in mind, Franchise Times adapted a new type of therapy making the rounds called "cute baby-animal therapy" for the franchise community. The idea is that the warm-fuzzy feelings solicited by the adorable baby animal in the picture will soften the blow that's delivered by the callous words printed beneath the picture. And best of all, you have the entire back of the postcard to explain the reasoning in excruciating detail.

What franchisee wouldn't appreciate a rabbit delivering their news of a class-action lawsuit, especially knowing how quickly rabbits multiply when left to their own devices?

And franchisees, who normally would feel threatened when their franchise agreement wasn't renewed, will have a precious memory of dogs and cats living in harmony, even though that wasn't their particular experience with the franchisor.

cute babyThis even works for employees and consultants. You don't have to be the bad guy, let the baby do it for you.

Cute baby-animal therapy could also work for state regulators - "Cease and desist selling franchises in our state immediately" (picture a kitten playing with a ball of yarn). And for creditors - "Pay your bill or the fluffy little baby chicks are nuggets."

 

 

 

 

 

 

 

 

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