Booth etiquette tips
We’re not sure how to couch this, but don’t leave your trade show booth unattended. At the National Restaurant Show last month in Chicago, Hoodz, a kitchen hood-cleaning franchise, had to deface its penguins because people kept walking off with their game pieces.
Booth jockeys know attendees, especially at a show with an endless supply of food samples, will try to eat everything on display, or take any item not nailed down. Terse signage is the only way to keep people from eating the food replicas or taking your iPad.
Food is one things, but your couch? Attorney Lane Fisher of Fisher Zucker got a call right before his franchise presentation, saying someone was asleep on the couch they rented to make their booth resemble their office back in Philly. We thought that strange until we noticed a vendor down the aisle who had fallen asleep in his own booth, stretched out on three folding chairs. We’d hate to be the company paying to send that guy to a trade show.