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On this date in franchise history


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On this date in franchise history

Here is a smattering of stories Franchise Times covered in March 1999:

  • McDonald's revived its McRib sandwich, while a Burger King in Mexico provided valet parking for customers who chose to dine inside.
  • Franchise Park in Palm Springs broke ground. American Leak Detection was the first tenant in the 32-acre park, sponsored by the city's business retention and expansion program. It never quite lived up to its potential - perhaps Palm Springs is a place where people retire, not rev up.
  • Dairy Queen sought a preliminary injunction to stop New Line Productions from using "Dairy Queens" as the title for its "mockumentary" of Midwestern beauty pageants. The movie, which starred Kirstie Alley and newcomer Denise Richards, changed its title to "Drop Dead Gorgeous." Anyone who saw the movie would agree it was fortuitous for DQ not to be associated with the movie.
  • IFE returned to Washington, D.C., after a two-year hiatus.

 

 Slingin' some slang

IFE FEET - A condition - similar to "mall feet" - consisting of sore, aching feet after standing on them all day at a franchise expo.

"I've gotta get some of those Z-Coil shoes. After two-and-a-half days of standing around, I've got IFE Feet. Tell Harry thicker carpet's not splurging."

Ze Goggles - A phenomenon where the franchisor thinks his "baby" is adorable when no one else does. (This condition is also common to parents of ugly babies.)

"If he thinks anyone's going to Google his concept to learn more, he's totally got Ze Goggles."

In Blackberry-speak:

kthxbi means "OK, thanks, bye. "

LOL - Laugh out loud - as in: "If we were having this conversation in person, you'd totally hear me guffawing."

 

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