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March 2014

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In this issue

Fast and Serious

Forget ROI. Chuck Runyon swears by ROEI, or return on emotional investment, as he deploys his strategy to grow Anytime Fitness.


Scott Crane was heading up the second-largest Yum Brands franchisee in 2007, when he got a call to check out Smashburger.

Jimmy John's

“Slow and steady,” Jimmy John Liautaud says about growth at his eponymous sandwich company.

Five Guys Burgers & Fries

Five Guys posted sales growth north of 57 percent from 2010 to 2012, and unit growth north of 54 percent.


Three years ago, Kat Cole accepted the role as president of Cinnabon, the sweet-treats franchise with 1,100 stores in 56 countries.

Firehouse Subs

Chris and Robin Sorensen are the former firefighters and brothers who founded Firehouse Subs, and their commitment to their roots through a charitable-giving program is key to their growth strategy.

Anytime Fitness

The numbers are strong at Anytime Fitness—2,400 clubs open worldwide in all 50 states and 16 countries, at a rate between 250 and 350 clubs in each of the last six years.

Marco's Pizza

Marco’s Pizza wants to be the Five Guys of the pizza segment, its CEO Jack Butorac has said.

Freddy's Frozen Custard & Steakburgers

CEO Bill Simon says Freddy’s opened in 2002 with “no grand scheme,” other than to offer delicious burgers and freshly churned custard.

Genghis Grill

A smart customer outreach strategy is helping to fuel Genghis Grill’s growth.

Massage Envy Spa

Quality is more important than growth. So believes Massage Envy Spa CEO Dave Crisalli.


Which Wich Superior Sandwiches


Costa Vida

Buffalo Wild Wings

The Learning Experience

Plato's Closet

Noodles & Company

Vanguard Cleaning Systems

Two Men and a Truck

Home Care Assistance

Hurricane Grill & Wings

Always Best Care Senior Services

Right At Home

Snap Fitness

Biggby Coffee

Warning Shots

Sky High

Nice Price

Thinking Small

Two bankruptcies illustrate a tough market

Talking Points

Expansion Stories

India Overview

City Wide

Massage Heights

Batteries Plus Bulbs

Quaker Steak & Lube


Development Deals


Capriotti’s Sandwich restaurants

House Calls

About the Fast and Serious formula

Panera Bread

Auntie Anne’s Pretzels

Moe’s Southwest Grill

Fiesta Insurance & Tax Service

Hearts & Minds

Growth Spurts

Top List

Executive Ladder

Myth Buster 2

The Hydra 'Zee


The Pipeline

Operator Q&A

Family Business

Three falafel balls or two? That’s just one of the potential conflicts the husband-and-wife founders of Amsterdam Falafelshop faced.

Century 21 goes for the Gold

The case of the missing cash

3 reasons NOT to have a Grand Opening Party

Euro Invasion

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