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Executive Ladder


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CraftWorks Restaurants & Breweries adds Stan Frankenthaler, who joins the team as chief officer of food, beverage and strategic supply. He will lead what the franchise calls its “culinary reinvention efforts,” and oversee food and beverage initiatives for all the CraftWorks concepts. He was vice president of global innovation and executive corporate chef at Dunkin’ Brands.

Attorney Paul Fransway joins the Dickinson Wright law office in Ann Arbor, Michigan, as co-leader of the firm’s franchise and distribution practice group.

Executive Care appoints franchise operations and growth expert Todd Leonard to vice president of operations and franchise development. He served at 7-Eleven, Cendant and the National Football League. 

CruiseOne promotes Rosemarie Reed to vice president of marketing, where she will oversee the consumer marketing and creative services teams. “Since joining us six years ago, Rosemarie has proven her ability in multiple roles to add value to this business and has demonstrated leadership attributes,” said Debbie Fiorino, senior VP of CruiseOne.

Fish Window Cleaning Services selects Randy Cross as its new president. While maintaining ownership of his Fish franchise location in Grand Rapids, Michigan, Cross will lead a team of 25 at Fish headquarters as they support 250 franchise locations and develop new territories. “Other than decisions of faith and family, joining Fish Window Cleaning has been one of the best decisions of my life,” Cross said.

Franchise attorney Alexander Tuneski joins DLA Piper’s franchise and distribution practice as of counsel in the Washington, D.C., office. He was counsel with Kilpatrick Townsend & Stockton.

Yogurtland adds Craig Takiguchi as vice president of brand management. Formerly with the parent company of Japan-based Beard Papa’s Sweets Café, Takiguchi takes the newly created position and will report to founder and President Phillip Chang. 

Christina Russell joins Camp Bow Wow as its new president, bringing “invaluable experience” to the franchise, the company said. She will focus on accelerated growth and heightened profitability “across the board.” She was with Curves International, starting as a franchisee and later becoming VP of operations for franchisees across the U.S. and Canada.

Burger 21 promotes Mike Remes to corporate chef and field trainer. Remes will manage all aspects of the brand’s menu development, including its monthly featured burgers and shakes, while overseeing training and operations for all new restaurant openings. “It is our pleasure to recognize Mike’s leadership and contributions to the success of Burger 21’s restaurant operations,” said Mark Johnston, president and chief concept officer of Front Burner Brands, the franchisor’s management company.

An Eastern Illinois University marketing professor and franchising expert, Marko Grunhagen, is the new president of the International Society of Franchising. The group focuses on the promotion of franchising through research. “Today franchising—whether we like it or not—is very vital,” he said. 

Allison Becht joins Marks & Klein, the Red Bank, New Jersey, law firm, and will add “great depth” to the M&A practice, the firm said.


From massages to eyelashes, but don’t call it a detour

John Leonesio is best known as co-founder of  Massage Envy, now with more than 1,200 locations, and the pioneer in offering massages to the masses via membership. 

John Leonesio

John Leonesio

Then he turned to The Joint when it had 12 locations, a franchise offering chiropractic care via membership, now with 230 units open and in the planning stages for an initial public offering, he said.

Now he’s the newly named CEO of Amazing Lash Studio, a Miami-based franchise offering eyelash extensions via memberships, with 33 franchises awarded and 12 locations open.

“People always ask me, why do you do all these different businesses? And I say they’re not different. They’re the same model,” Leonesio says. “I don’t stray too far out of my comfort zone.”

He’d been offering advice informally for a few years to Ed Lee, the founder of Amazing Lash Studio. “I always like to see a year or two of history for any model, really, before I want to start franchising it, because they have a lot of operational issues to work out,” he says. 

Lee built half-a-dozen corporate stores, convincing Leonesio it was ready to go. In this case, Leonesio also needed to be convinced eyelash extensions were a service with staying power.

Leonesio is 63 now, living in Scottsdale, Arizona, and has officially formed the Leonesio Group to develop brands. “I retired several times and I’m getting good at it,” he says with a laugh. “I retired from Massage Envy at 57. That lasted about three months.”

But when the company gets to a certain size, don’t expect him to stick around. 

“I like startups,” he says. “I like to provide all the infrastructure, but after a certain point and everything’s in place, theoretically there’s not a lot for me to do. But I still sit on the boards to make sure they continue to operate properly.”

—Beth Ewen

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