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Brazil and Uruguay at a glance


Brazil flag

Brazil’s Globe

Green with a large yellow diamond in the center bearing a blue celestial globe with 27 white five-pointed stars, a number that’s risen from the original 21 with the creation of new states. A white equatorial band bears the motto ORDEM E PROGRESSO (Order and Progress).


Language: Portuguese (Don’t speak to them in Spanish, and print materials in both English and Portuguese)

Religion: 65% Roman Catholic

Capital: Brasilia

Economic capital: Sao Paulo

Population: 205 million

Urban population: 86%

Government: Federal republic

GDP (official exchange rate): $1.8 trillion

Franchise association: Associacao Brasileira de Franchising (ABF)

Currency: Real (conversion rate at press time: 1 BRL equals 0.31 USD

Ease of doing business ranking by World Bank: 116

Uruguay flag

Uruguay’s Sun

This flag’s yellow sun bearing a human face is known as Sun of May, which evokes the legend of the sun breaking through the clouds on May 25, 1810, as independence was first declared from Spain. The banner was inspired by Argentina’s national colors and the design of the U.S. flag.


Location: Southern South American, between Argentina and Brazil. The country is slightly smaller than the state of Washington.

Population: 3.35 million, about 80% urban

Official language: Spanish

Capital: Montevideo

Government: Presidential republic

Business climate: Uruguay’s political and labor conditions are among the freest on the continent.

Ease of doing business ranking by World Bank: 92

Currency: Uruguayan peso

GDP (official exchange rate): $53.79 billion

Literacy rate: 98.5%, due in large part to the country’s provision of free primary through university education.

Sources: U.S. Commercial Service, CIA World Factbook, World Bank.

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