Randon Clayton was hired as technology associate at Assisting Hands Home Care’s home office.
Preparing for expansion, Mici Handcrafted Italian hired Elliot Shiffer as partner and CEO.
Chris Mazzilli joined Avanti Restaurant Solutions as director of sales.
Blink Fitness appointed Sean Cosier as senior director of digital experience and Peter Chen as director of business development.
Anthony Padulo is the new chief development officer at School of Rock.
Nick Bailey, formerly at Zillow, is now president and CEO at Century 21 Real Estate.
Pool Scouts hired Timothy Holadia as director of franchise development.
At Brightway Insurance, Chairman and Co-founder David Miller is now executive chairman, while Vice Chairman and Co-founder Michael Miller is now chairman.
No Limit Agency hired Bryan Van Dyke as its president.
Tracy Cioffi joined MOD Super Fast Pizza Holdings as its first chief marketing officer and Kate Jaspon joined its board of directors.
Sport Clips promoted Edward Logan to chief operating officer, and Mike Runyan was named chief talent officer.
Global Franchise Group, franchisor of Great American Cookies, named Jeremy Roy as executive vice president of Hot Dog on a Stick.
Ken Martindale is GNC Holdings’ new CEO, succeeding interim CEO Bob Moran who was elected non-executive chairman of the board.
Capriotti’s Sandwich Shop named Jane McPherson as its new senior vice president of marketing.
Salata’s first CMO looks to pinpoint core audience
As Michelle Blythewood settles in as Salata’s first-ever chief marketing officer, she realizes the brand is in uncharted territory. “There’s a lot to do, all at once,” Blythewood said about her new job at the Houston-based salad chain. “It’s really about taking a step back, looking at everything that needs to be accomplished and our main priorities.”
Finding effective ways to market a growing brand isn’t a new endeavor for Blythewood—she’s spent over 27 years in marketing for restaurants like Raising Cane’s Chicken Fingers, Schlotzsky’s/Cinnabon Express and Cicis. She’s also the founder and principal of Field Marketing Focus, a marketing consulting firm that leads strategy development for companies.
As she’s started marketing segmentation and focus group research, one of her main goals is identifying the best segments the brand can target. Salata’s fast-casual offerings, which are mostly customizable salad and salad wraps, tend to attract both men and women in their 30s and 40s, but she said the brand also attracts people of all ages looking for a healthy meal.
“You’ve got people that are looking to eat healthy, but also people looking for convenience,” Blythewood said.
Blythewood also plans to promote Salata’s preparation methods, as well as its hand-made dressings and fresh food offerings. Over the past year, Salata has implemented a new remodel and design throughout its restaurants. “It’s a great opportunity at Salata to take it to the next level, a great opportunity to talk about who we are through the design of the building.”
Blythewood is looking for ways to attract customers during dinner hours, which could include adding more protein and vegetable offerings.
—Alex Van Abbema