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The Philippines

The stats that make this island country franchise friendly


The U.S. is home to the largest number of overseas Filipinos in the world—3.2 million. But even more surprising, the Philippines has the second largest number of Certified Franchise Executives (CFEs), a designation by the International Franchise Association.

History: The Philippine Islands became a Spanish colony during the 16th century; they were ceded to the U.S. in 1898 following the Spanish-American War. In 1935 the Philippines became a self-governing commonwealth.

Population: 107.6 million

Philippines Flag

The center of the triangle displays a yellow sun with eight primary rays; each corner of the triangle contains a small, yellow, five-pointed star; blue stands for peace and justice, red symbolizes courage, the white equal-sided triangle represents equality; the rays recall the first eight provinces that sought independence from Spain, while the stars represent the three major geographical divisions of the country: Luzon, Visayas, and Mindanao; the design of the flag dates to 1897

note: in wartime the flag is flown upside down with the red band at the top

Noun: Filipino(s)

Adjective: Philippine

Median age: 23.5

Urban population: 49 percent

Population below the poverty line: 26.5 percent

Language: Fourth largest English-speaking country in world

Capital: Manila (11.8 million people live in the Greater Manila area)

Location: The “Pacific Ring of Fire,” making it the fifth most mineralized country in the world

Other urban areas: Davao, Cebu City, Zamboanga

Literacy rate: 95 percent

Government: Republic

Time difference: 13 hours ahead of Eastern Standard Time

Legal system: Mix of civil, common, Islamic and customary law

Religion: Only Christian nation in Asia (83 percent are Catholic)

Imports from U.S.: 11.5 percent (U.S. is No. 1 importer)

Internet usage: 3.5 out of 10 Filipinos are online (33.6 million)

Ranking of Internet usage: Second largest user in Asia, after Indonesia (17th in the world)

Monsoon season: May to October

Airports with paved runways: 89

GDP: $454.3 billion

GDP ranking: 32 in the world

Unemployment rate: 7.4 percent

Currency: Peso

Rate of exchange: 43.380 pesos to $1 (at press time)

Dialing code: +63

Mobile phone users: 103 million (2012)

Business savvy: “On top of being equipped with competent technical skills and English proficiency, Filipinos are culturally adaptable, dependable and dedicated world-class service providers.” (Source: Deloitte’s Doing Business in the Philippines by NavarroAmper &Co.)

Customs: Food is important in Filipino culture. The traditional greeting, “Kumain ka na ba?” translates as “Have you eaten?”

Sources: CIA World Fact Book, Wikipedia, Internet , Kiss, Bow or Shake Hands.

Things we have in common:

1. A former movie star was elected president:  U.S: Ronald Reagan in 1980; Philippines: Joseph Estrada in 1998

2. Independence Day is July 4

(Although June 12, the day the country won its freedom from Spain, is the official holiday Filipinos celebrate, not their freedom from the U.S. on July 4, 1946)

3. National symbol is the eagle

4. Certified Franchise Executives

The Philippines has the second largest number of Certified Franchise Executives in the world.

The large metro area

Greater Manila generally refers to the contiguous urbanization surrounding Metro Manila, which encompasses the neighboring provinces of Laguna, Cavite, Rizal, Bulacan, Pampanga, Batangas and Zambales.

Location greatness

The Philippines is situated in one of the fastest-growing regions in the world. It is a strategic logistics hub to the Association of Southeast Asian Nations (ASEAN) , with proximity to  China, Indonesia and India where more than 2 billion people reside.


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