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Plave Koch adds lawyers

Virginia-based franchise law firm Plave Koch will pass its first anniversary

this month. To celebrate, it's adding four more lawyers.

The firm at the end of January added Marisa Faunce, Leslie Curran and Jim

Rubinger—each of them from the law firm Wiley Rein. It also added J.H. Snow, who

is based in Dallas and will be of-counsel for the firm. "We knew exactly who it

was we wanted to practice with," said Lee Plave. "Our goal was not to add

people, per se, but to assemble exactly who we wanted to practice with."

The four attorneys bring to 10 the number of lawyers with Plave Koch. Plave,

Dave Koch and John Tifford started the law firm in February 2007. The three

former FTC lawyers left DLA Piper to start the firm largely to reduce their

rates. Plave said that large firms have higher overhead costs, which drives up


The firm added three more lawyers later in the year in Mike Laidhold, Mike

Kirsch and Regina Amolsch, in addition to franchise paralegal Halima Madjid.

With the FTC attorneys, along with the addition of Faunce and Curran, Plave

Koch's is largely a transactional law business. But, Plave said, "We can drop

the gloves, too." Rubinger, for instance, is a litigator.

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