Youthful Quality Restaurant Group Adds 62 Sonics

"This is our 10th transaction in the past two years and our sixth transaction in the past 12 months," said Matt Slaine, CEO of Quality Restaurant Group.

Quality Restaurant Group, led by two men who are "great, great" friends and started just three years ago, acquired 62 Sonic Drive-In restaurants and 23 real estate parcels in Florida and Alabama from Buddy McClain's MVP Sonics operation. McClain retains his holdings in Mississippi.

"This is our 10th transaction in the past two years and our sixth transaction in the past 12 months," said Matt Slaine, the 36-year-old CEO of QRG. "And we've bought almost entirely family businesses, so we've gotten really good at understanding the dynamics of a family business and positioning ourselves as a buyer of choice."

In the past year, QRG has expanded its restaurant portfolio by 75 percent and added about 150 restaurants in the Pizza Hut, Arby's and Moe's Southwest Grill brands. Based in Greensboro, North Carolina, it owns 345 restaurants and has 10,000 employees in 15 states. The Sonic acquisition fulfills a wish for a burger brand.

"Sonic was just a brand we admired and one that happens to have done very, very well in this COVID time period," said Matt Slaine, the 36-year-old CEO of Quality Restaurant Group. "Getting a deal done through a pandemic was interesting and challenging in its own ways, but we kind of persevered over the last nine months and closed yesterday. We're excited."

GenRock Capital Management, the private equity fund backing Quality Restaurant Group, was started in 2017 by Matt Ailey, a friend of Slaine for the past 15 years. In 2018, Slaine decided to join Ailey and head up Quality Restaurant Group.

Ailey was working for Corvex, a hedge fund that was the largest shareholder of Yum Brands at the time, Slaine said. "His whole idea was, we're in a pretty unique time in the quick-service business where there's just an abundance of family businesses that are ready to be monetized," Slaine said, at the same time franchisors were looking to consolidate. "It was a unique time to raise capital." 

The first fund raised $100 million from institutional investors, mainly family offices. "We upsized the fund over the summer to $130 million," Slaine said, "because our investors realized the opportunity we have. I can't compliment our investors enough—two years later their willingness to come back to the table and add $30 million during COVID."

Read more about this new force in franchise acquisitions in the next Franchise Times Dealmakers e-newsletter, publishing October 13.


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