Legacy Concepts Boosts Dunkin' Push in Minnesota
Legacy Concepts answered Dunkin’ Donuts call to re-introduce the coffee-and-donuts brand to the Twin Cities in Minnesota, a state it abandoned when it closed its last store in 2005.
Legacy plans to open 10 units in Minneapolis, Bloomington, Eden Prairie, Edina and other western suburbs. Other operators are opening units in Rochester, Minnesota, southeast of the Twin Cities, and in the Duluth area, north of Minneapolis.
“We are thrilled these new franchisees have joined the Minnesota market,” said Dunkin’ Brands. Grant Benson, vice president of global franchising and business development.
Steve Rafferty, senior director of franchising for Dunkin’ Brands, based in Canton, Massachussets, told Franchise Times last October Dunkin’s is committed this time around to add 50 stores in the state. In 2008, Dunkin said it would put 100 stores in Minnesota, but didn’t add a single unit.
“We did not have the proper infrastructure to expand at the time. We have learned a great deal since then,” Rafferty said then.
Last year, Dunkin’ also increased its presence in Dallas, Houston and Salt Lake City, like Minnesota states far removed from their Northeast-based roots. Dunkin’ has 7,821 U.S. stores.
“We had some challenging times in Texas in the mid-2000s, but feel well-positioned for growth now,” Rafferty told Franchise Times.
In New England, Nevada and Florida, Dunkin’ is not looking for new franchisees. But Dunkin’ is targeting nearly every other state for expansion, with the exception (for now) of Washington, Oregon, Idaho, Montana, Wyoming and Alaska, according to Rafferty.