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Nothing Bundt Cakes Boss Didn't Let Naysayer Deter Her


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Debra Shwetz, right, co-founder of Nothing Bundt Cakes, with CFO Brian Harley.

When Debra Shwetz opened the first Nothing Bundt Cakes bakery in Las Vegas 17 years ago, one of her earliest customers was a wet blanket.

“We had a gentleman come in and say, ‘Really, you have nothing but bundt cakes?’ and we said, ‘Yes, how can we help you?’ He said, ‘You’ll be out of business in six months,’” said Shwetz, presenting at the Franchise Finance & Growth Conference in Las Vegas in April. Then she put her hands on her hips and scanned the crowd, as if looking for the culprit: “He’s not here today, is he?” she said.

Shwetz got the last laugh. Nothing Bundt Cakes will have 153 bakeries by the end of this year. She signed off her talk with a perfect line: “We’d like to wish you a bundt-iful day.”

 

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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