Nothing Bundt Cakes Boss Didn't Let Naysayer Deter Her
Debra Shwetz, right, co-founder of Nothing Bundt Cakes, with CFO Brian Harley.
When Debra Shwetz opened the first Nothing Bundt Cakes bakery in Las Vegas 17 years ago, one of her earliest customers was a wet blanket.
“We had a gentleman come in and say, ‘Really, you have nothing but bundt cakes?’ and we said, ‘Yes, how can we help you?’ He said, ‘You’ll be out of business in six months,’” said Shwetz, presenting at the Franchise Finance & Growth Conference in Las Vegas in April. Then she put her hands on her hips and scanned the crowd, as if looking for the culprit: “He’s not here today, is he?” she said.
Shwetz got the last laugh. Nothing Bundt Cakes will have 153 bakeries by the end of this year. She signed off her talk with a perfect line: “We’d like to wish you a bundt-iful day.”