Domino’s Expands Robot Delivery Service to Europe
Last September we covered Domino’s first foray into robot delivery with the Domino’s Robotics Unit, or DRU, as it tested delivery of its pizzas to customers in Australia. Now Domino’s customers in Germany and the Netherlands will be able to test out the service—as long as they live within a one-mile radius of certain Domino’s pizza shops.
Domino's will work with Starship Technologies, a company launched in July 2014 by two former Skype co-founders. This isn’t Starship’s first foray into robotic delivery—it's already delivering food orders for Just Eat PLC in London, and has partnerships for deliveries with companies such as Postmates and DoorDash.
The battery-powered robot can carry up to 20 pounds of food—which amounts to eight pizzas or a combination of pizzas, sides, drinks and dessert products, all kept inside an insulated cargo hold.
The self-driving delivery robots, and the development of delivery drones have recently been a big focus for Domino’s Pizza Enterprises, a franchise owner of Domino’s Pizza across Asia and Europe. Chief Executive Don Meij said the automated delivery efforts are crucial for the brand’s rapid expansion going forward.
“With our growth plans over the next five to 10 years, we simply won’t have enough delivery drivers if we do not look to add to our fleet through initiatives such as this,” Meij said in a statement.